What makes an advertisement successful? -Thesis statement & sources
Thesis statement：Native ad requires research and strategy to make itself attractive which makes the ad successful. To be attractive, the symbol, name, spokesman and campaign slogan of the ad need to be recognizable. The time the product be broadcasts on TV, the position in the supermarket and outside the building is significant. Also, the outward appearance need to be novelty design and technology to produce the product should be advanced.
- Sources：
- http://smallbusiness.chron.com/advertising-campaign-successful-20117.html
- http://www.tcnmicrosites.com/advertising/adtips.html
- http://allerton.com/newsletter/10%20Criteria%20for%20a%20Successful%20Ad.pdf
- http://bentpixels.com/what-makes-a-successful-video-advertisement/
- https://www.simplyzesty.com/blog/article/january-2013/the-key-features-behind-a-successful-marketing-campaign
- http://www.gorocketdog.com/what-makes-a-good-advertisement/
- http://www.businessnewsdaily.com/6991-native-advertising-tips.html
