Part1 Introduction
1.Introducton to the problem: The advertisements nowadays become more and more important when it comes to the sale volume of products. What makes an advertisement successful?
2.Background Information:What is called an advertisement. What is the function of an advertisement. Why is so important to makes an advertisement successful.
3.Thesis statement:There always be some parts make an advertisement successful. To be successful, the advertisement should be recognizable and designed novelty, the principle selling position is also significant.
Part2 Main Body
1.Recognizable:(sources and develop) symbol, name, spokesman and campaign slogan
2.Principle selling position:(sources and develop) the time the product be broadcasts on TV, the position in the supermarket and outside the building
3.novelty design:(sources and develop) outward appearance, technology to produce the product, advanced or not
http://allerton.com/newsletter/10%20Criteria%20for%20a%20Successful%20Ad.pdf
http://www.businessnewsdaily.com/6991-native-advertising-tips.html
Part3 Conclusion
restate the topic and thesis statement